Posted in Social Media

People Under 30 Value Social Media Freedom Over Salary

Recent online statistics released by illustrate the increasing power of social media across users of all ages. However, one of the most intriguing stats showed younger generations value social media freedom over money when looking for work.

Statistics gathered for a blog post entitled “This is Your Brain on Social Media,” highlighted the fact that 1 in 3 people under the age of 30 value social media freedom over salary. Of those polled, 56 percent said they would not take a job that did not allow access to social media.

The blog post also noted the average Facebook user spends 405 minutes a month on the social network. Typically, people spend 30 to 40 percent of the time talking about themselves, however that number jumps to 80 percent on social media.

The numbers also show social media is not slowing down any time soon. Facebook now has 1 billion users, Twitter has 555 million, and Pinterest has 11.7 million users.

For more interesting social media statistics, view the infographic provided by

Posted in Social Media, Trends

Restaurants and Social Media

Image courtesy of

Social media is the best way for a company or brand to truly connect with their customers, and recent data shows that 55 percent of adults use it to find information on restaurants. A Pew Research Center study released last month found that about 55 percent of adults seek out information about restaurants, bars and clubs, and that those adults are more likely to be women, young adults, and technology adopters. Of that number, 51 percent look to the Internet for that information; 38 percent relied on search engines, 17 percent on specialty web sites, and 3 percent on social media sites or Twitter.

Today along with websites, Facebook pages, and Twitter accounts, restaurants also utilize other social networks particular to the industry like Yelp and Urban Spoon. Many social media-savvy customers use sites like Foodspotting, Open Table, and Zagat to report dining experiences and favorite foods. Customers are also using location-based social sites like Foursquare to check-in to restaurants which promotes the business to their network of friends.

So the next time you dine out, check out the Internet first, check-in to the place of your choice, and write an online review. Restaurants are looking at this activity and some offer special deals to customers using social media to promote their businesses.

If I missed any other restaurant-related social sites, please feel free to leave a comment below.

(Disclosure: The author of this post/blog is a communication manager for a Latin restaurant in NYC.)

Posted in Networking, Social Media

Google+ is Coming on Strong, But is it the Next Facebook?

There’s a lot of talk around Google+, but is it the next Facebook? It’s really too early to say. Google+ became one month old yesterday and it already has a reported 20 million users. However activity has slowed down recently, but it’s still not available to everyone. So does Facebook have anything to worry about?

“With tens of millions of users and Google behind it, Google+ has become a major player,” Rob Enderle, an analyst with the Enderle Group, told Computerworld.

However, a report by Hitwise, an Internet traffic tracker, found that for the week ending July 23, Google+ had 1.79 million visits, down 3 percent from the week before. The report also noted that the average time spent on the site had fallen 10 percent that week to 5 minutes and 15 seconds.

I’ve been using Google Plus for a little over two weeks now and so far so good. I do notice that not all my colleagues, friends, and family are on the network yet, but that should change once Google opens it up to everyone. Even then, I don’t think Google+ will become as huge as Facebook, mainly because users have to have or open a Google account. I am not sure non-Google users will open an account just to check out Google+.

Twenty million members in one month is not bad for Google+, but Facebook is currently up to about 750 million members. Though Facebook would be dumb not to keep an eye on Google+.

“It’s very early to tell whether Google+ will appeal only to a group of insiders who like to use it a lot, which is the case with Twitter, or whether it will become a broad threat to Facebook,” Forrester Research Senior Vice President Josh Bernoff was quoted as saying by PC World.

I don’t think Facebook has anything to worry about because the masses will remain on Facebook and its membership will continue to increase worldwide. Google+ may very well be a success, but with Internet and social network savvy individuals.

But it really is too early to say. Let’s see how it all plays out. If you have any predictions about Google+ feel free to leave a comment below.

Posted in Social Media, Technology

Apple’s iOS 5 Will Integrate Twitter

At this weeks’ Worldwide Developers Conference (WWDC), Apple finally offered up a look at its new iOS 5, believed to be coming out sometime this fall. The new iOS 5 will have a new way to display notifications, easily access the camera app, and integrate Twitter.

Apple told WWDC attendees that the new OS will have some 200 new features, though only 10 of them were showcased. As an avid Twitter fan, integrating the popular social network seems the most exciting.

The Twitter integration in iOS 5 runs so deep that Apple will include a link to install Twitter right in the Settings application. For those who might be unfamiliar with the popular service, Apple even offers a brief explanation: “Twitter is an information network made up of 140-character messages called Tweets.” Also offered is a link where users can “Learn More about Twitter.”

Once Twitter has been set up on a system, links to post to the service can be found in a number of places. Apple iPhone users will be able to tweet a link that shows up in the Safari browser, tweet a picture from their camera roll, and tweet their location.

Many believe the changes come to compete with Android, which has overtaken the iPhone in popularity. As an Apple enthusiast, I don’t care if Apple took some ideas from Android. I am going to remain an iPhone user and look forward to the new iOS 5 this fall.

Posted in Communication, Social Media

Social Networking for a Job

According to, at least 60 percent – some report even higher statistics – of all jobs are found by networking. In a slow job market, finding employment via the traditional manner could be quite ineffective. I know firsthand. I have been looking for a mid-career communication position for quite a long time. Since January of this year I have been searching for an entry-level paralegal position. However both searches thus far have come up empty.

So, I have decided to finally use my social network to get the word out. If you know of any possible employment positions in my chosen fields or know people in the communication or legal industries, please pass along any leads. I can be found on LinkedIn or you can just forward the link to my professional blog, which also serves as my résumé online, to any potential employers.

I will continue to do my part and am confident the right job will come up eventually, but if you can help spread the word I would really appreciate the valued assistance. Thanks in advance for your effort.