There was an excellent article in Mashable earlier this month about non-profits and social media. It was written by Melissa Jun Rowley and notes digital outreach as one of the main reasons why non-profit organizations must embrace social media. The distribution of an organization’s message online, via several social networks, helps get the name and cause of the group to masses and may even help find funds and donations. Experts say the overall use of social media increases brand awareness, in both corporate and non-profit settings. Non-profits can also benefit greatly by using social media to network with the broader non-profit community. The article concludes that while measuring a successful social medial campaign may be difficult, groups should consider monitoring donations, volunteer numbers, and dialogue within various communities. For more information you can read the complete article here.